Overall, advertising and sponsorship revenues reported in 1998 by television, radio, and magazine media were down 42% from 1996. Revenues from Canadian individuals and Canadian-owned business not in Clinton County have decreased significantly (44%) from 1996 to 1998, accounting for most of the overall decline. Revenue from Canadian-owned businesses, International Border Businesses, and Border-related Agencies in Clinton County have increased by a magnitude of 13 from 1996 to 1998, but still only make up 3.7% of total revenues for 1998.

 Of the nine firms that responded in 1998, seven had responded in 1996. These seven firms represent over 99% of all business conducted with Canadian-owned businesses, International border businesses, and Public border-related agencies in 1996 and 96% of business reported in 1998 . These seven firms report a 45% decrease in estimated dollar value of business conducted with Canadian-owned businesses, International border businesses,  and Public border-related businesses for 1996 to 1998.

 Methodological Note: 

The response rate increased for this replication. Nine of the thirteen firms surveyed responded. Only one of the firms that responded in 1996 did not respond in 1998.  

The 1996 figures include 1994 data for one firm that was not able to provide exact 1996 data.  This one firm stated that the 1996 figures are no less than the 1994 data.

 Recommendation for Replication:

 Obtain prior agreement to participate from those media firms, which responded to this study for the next replication.  Revise and update the Chamber's list of media firms operating within