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6/26/2018   - Summer on the Adirondack Coast is off to a record start

Summer on the Adirondack Coast is off to a record start
Clinton County is seeing strong Q1 numbers from our Canadian Travelers

Plattsburgh, NY (6/26/2018) – This past weekend kicked off the official start of summer and if its success is any indication we are in for a fantastic season. Warm temperatures, a strawberry festival, a record-breaking FLW fishing tournament and a Canadian Holiday topped off a wonderful and impactful weekend on the Adirondack Coast.

Here is what we are seeing so far (January – May):

  • Clinton County Sales Tax is up 6% over last year collection
  • Clinton County Sales Tax collection is up 8% over 2018 projections
  • Passenger car crossings at the Champlain border are up 4% YTD
  • May crossings were up 11% over 2017
  • Occupancy Tax collection is up 12% over last year (a record year)
  • The ILNY Gateway Information Center at Beekmantown (Exit 40) visitations are up 98%
  • 80% of the visitors to the ILNY Gateway Information Center at Beekmantown are from Canada
  • Canadian Motorcoach traffic is up significantly at The ILNY Gateway Information Center at Beekmantown

Ron Ofner, Executive Director of the Adirondack Regional Tourism Council and managing entity for the ILNY Gateway Information Center at Beekmantown stated, “The Welcome Center is experiencing its busiest year since 2013, and has welcomed almost double the number of visitors over 2017 through the end of May. If this trend continues, our region should enjoy a very robust summer season. Anecdotally, we are not hearing any negative comments about our “politics” or complaints about the exchange rate.”

The North Country Chamber of Commerce, the official Tourism Promotion Agency for Clinton County is elated to see such strong numbers and is excited to continue welcoming our neighbors to the north to the Adirondack Coast this summer.  The Adirondack Coast Visitors Bureau, a division of the NCCC, focuses on Tourism Marketing, with one of their key markets being Quebec.  With recent news reports, we know it is more important than ever to stay focused on welcoming our Quebec and Ontario visitors and are doing so with designated marketing programs, which seem to be working, including:

  • A CTV Co-Op Campaign (Campaign on Montreal and Ottawa’s most-watched station)
  • Google Display Ads targeting Canadian Travelers
  • Exhibiting at consumer shows in Quebec and Ontario (Montreal Bike Show, Ottawa Travel Show and Montreal’s International Travel & Tourism Show)
  • Brand USA’s Eastern Canadian Co-Op Advertising Campaign (Display ads on Expedia.ca and visitusa.com)
  • Targeted Digital Marketing featuring bilingual pictures, videos and contest, and videos (uses Facebook, Instagram, and YouTube)
  • Maintaining and updating a bilingual website – goadirondack.com
  • Bilingual collateral (Travel Guide, Vacation Map, Museums Passport, Winery and Brewery Maps)
  • I Love NY Canadian Media Tours
  • Crafting and sending press releases and pitches to top Canadian travel publications
  • Hosting Travel Bloggers and Writers from Quebec
  • Building itineraries and hosting Fam Tours for Canadian Tour Operators and Receptives

Kristy Kennedy, VP, Marketing, and Director of Tourism at the Adirondack Coast Visitors Bureau and North Country Chamber of Commerce said, “These are welcome numbers for Clinton County tourism.  They speak well for the marketing programs we are implementing daily and show our strong relationship with Canadian visitors. I could not be more pleased to see the strong showing and can only imagine that the rest of 2018 will surpass projections as we continue to aggressively market and promote our destination to our neighbors to the north.”

Lake Champlain Bass Fishing Tournament Season Going Strong

Our Canadian Travelers are not the only ones making a splash.  The Adirondack Coast Visitors Bureau, in conjunction with the City of Plattsburgh, has hosted three tournaments this fishing season and all have been record-breaking! 

This past weekend the area hosted the FLW Costa Series. The tournament broke several FLW Northern Series records including:

  • Most boats registered: 205 boats over 400 anglers
  • A total of 10,600lbs of Bass weighed in 3 days

Furthermore, several local anglers took top 10 placements including:

The rest of the 2018 Schedule:

This welcomed news is a strong indication that the summer will shake out to be one of the best the area has seen in a while and it helps answer some questions regarding our important relationship with Quebec – they are still coming!  More information on things to do this summer can be found at goadirondack.com.

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