11/13/2020 - #shoplocaldinelocal North Country Chamber of Commerce Implements a Long Term Marketing Plan to keep #shoplocal Top of Mind
#shoplocaldinelocal North Country Chamber of Commerce Implements a Long Term Marketing Plan to keep #shoplocal Top of Mind
Plattsburgh - 11/13/2020 - The North Country Chamber of Commerce (NCCC) will begin to execute a comprehensive #shoplocaldinelocal marketing campaign in conjunction with the Adirondack Coast Visitors Bureau (ACVB) in response to local conversations with business owners about what they are feeling in 2020 and their worries for the upcoming winter season.
After an open conversation with local restaurants and retail locations regarding highlights from the warmer months to their concerns going into the colder season, these are some of the challenges that arose:
- Need to help create awareness of safety and sanitation practices that restaurants are putting into place to help ease patrons’ minds about indoor dining.
- A one stop resource to stay informed in all that is happening at the state level that concerns our retail and food service industries.
- Need to help bring visitors in from other “safe” areas to help bolster their bottom line and replace that much needed capital spending and traffic.
BUT the good news, echoed by all businesses on the call, was that our community shined and the local support for each business has never been greater – well done North Country! Let’s keep that going!
With all of the notes, the North Country Chamber and its tourism division, the Adirondack Coast Visitors Bureau, created a plan to help continue and encourage the strong local support with a long term #shoplocaldinelocal campaign utilizing multiple social streams, goadirondack.com and northcountrychamber.com.
Here are a few highlights from the campaign:
- The North Country Chamber of Commerce took the concerns about creating a one stop resource to stay informed to heart and has committed to continuing their twice weekly outreach about State Guideline changes and updates, whether that is through Today’s Dose, specialized emails or their social media outlets. They will send out alerts and breaking news as needed.
- Next, they want to make sure visitors and locals know what each establishment, particularly restaurants, are doing to keep their patrons safe while dining inside during the colder months. They worked with their local, member restaurants to create a social campaign that will run from November through January highlighting what these businesses are doing to follow all guidelines and safety regulations. Each post will feature a COVID friendly review and a photo from a business with a link to adkcoasteats.com – a website that features our local restaurants.
- They are going to utilize all of the Adirondack Coast social outlets to work at bringing a new crop of Visitors to the area to help boost sales and infuse spending while the border is closed to our neighbors to the north.
- A new “Coasting with Kristy” video campaign will begin in November showcasing the Adirondack Coast and why the small, local retail shops and restaurants make it so special. This video will kick off a series of social media posts that will then be boosted to the capital region showing how you can still come visit, have a getaway in the state and support local while you are here. There are 4 videos total that will be peppered throughout the campaign and several of the posts will mention our URL.
- goadirondack.com has also received a facelift with several of the popular Winter and Fall activity pages referencing our new URL (adkcoasteats.com) to make sure our visitors check out their options for local eateries.
- A button on the goadirondack.com home page will filter all of our local retail and dining establishments to one easy to use page titled #shoplocaldinelocal – a hashtag we will encourage our locals and visitors to use to help showcase their local experiences.
- In the midst of the above mentioned campaign, the Chamber will also be running their annual Small Business Saturday (SBS) campaign from now until the big day on November 28th. They will be partnering with The Town of Plattsburgh, City of Plattsburgh, Clinton Country, WIRY, Loreman’s and Eagle Country to bring this event to life. Their promotion will once again include the North Country’s Next “Top Shop” competition, a local scavenger hunt for shoppers and Shop Small swag. Check out northcountrychamber.com/sbs for more information and deals!
Overall, this campaign which will run for several months and was well received by our businesses when presented, will create a long lasting message to support our local dining experiences and retail locations and keep them top of mind. It is crucial now more than ever to #shoplocaldinelocal.